Here’s what you need to know about the artwork specs we need from you.
- What kind of file format should I send in?
We prefer vectors, but can work with other formats so long as they meet certain requirements.
If your artwork was created in Illustrator, CorelDraw or Freehand (.ai, .cdr, .eps) then it is most likely vector artwork, and our favorite to work with.
When using logos from other clubs or sponsor organizations, be sure and request vector versions of those pieces of artwork. It really will make everyone’s lives easier. Most places have various versions of their logo artwork available, including vector.
***Note: Please be sure and convert all fonts to paths.
There are basically two types of graphic and logo files – Vector and Raster.
- Rastor images defined
Most images you see on your computer screen are raster graphics. Pictures found on the Web and photos you import from your digital camera are raster graphics. They are made up of grid of pixels, commonly referred to as a bitmap. The larger the image, the more disk space the image file will take up. For example, a 640 x 480 image requires information to be stored for 307,200 pixels, while a 3072 x 2048 image (from a 6.3 Megapixel digital camera) needs to store information for a whopping 6,291,456 pixels.
Since raster graphics need to store so much information, large bitmaps require large file sizes. Fortunately, there are several image compression algorithms that have been developed to help reduce these file sizes. JPEG and GIF are the most common compressed image formats on the Web, but several other types of image compression are available.
Raster graphics can typically be scaled down with no loss of quality, but enlarging a bitmap image causes it to look blocky and “pixelated.” For this reason, vector graphics are often used for certain images, such as company logos, which need to be scaled to different sizes.
Typical raster file extensions: .BMP, .PNG, .TIF, .GIF, .JPG
- Vector images defined
Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. A path can be a line, a square, a triangle, or a curvy shape. These paths can be used to create simple drawings or complex diagrams. Paths are even used to define the characters of specific typefaces.
Because vector-based images are not made up of a specific number of dots, they can be scaled to a larger size and not lose any image quality. If you blow up a raster graphic, it will look blocky, or “pixelated.” When you blow up a vector graphic, the edges of each object within the graphic stay smooth and clean. This makes vector graphics ideal for logos, which can be small enough to appear on a business card, but can also be scaled to fill a billboard. Common types of vector graphics include Adobe Illustrator, Macromedia Freehand, and EPS files. Many Flash animations also use vector graphics, since they scale better and typically take up less space than bitmap images.
Typical file extensions: .AI, .EPS, .SVG, .DRW, .CDR
- I have a PDF. Is it a vector or raster image?
If you are not the original designer, it may be difficult to determine whether the pdf artwork is raster or vector just by looking at it. If you are unable to contact the designer directly to find out the native format, feel free to email the file to us at email@example.com.
- My file is a .psd (Photoshop). Can you use this too?
Photoshop images are raster. Therefore, certain specifications must be met for the file to be usable for your custom sportswear.
Images must be saved at 100% of the requested size
Images must be at least 150dpi or higher
Logo images should be saved with a transparent background
If these requirements are not met, ICE Sportswear cannot guarantee that your artwork will appear as clear and crisp as you would like. Please bear in mind that while we can accept raster images, we highly recommend that you do NOT design using anything other than vector images.
- Low-Resolution files
The following files are classified as low-resolution image types and are not adequate for custom sportswear specifications:
These types of files do not allow up to scale to different sizes and keep the crisp, clear nature of the image intact in the process.
On occasion, we may be able to work with .PNG or .TIF files as long as they have been saved at 100% of the final product size, and are at least 150dpi. We also suggest that such files be saved with a transparent background so that there is no white background in your final image.
Note: These files types limit what our designers can do in terms of your final design. But as long as they meet the above specifications they should be able to print as they appear on your screen. If you have any concerns about your images, feel free to email us at firstname.lastname@example.org and our designers will be happy to help however possible.
- Need help?
If you are having difficulty with your images, or need a re-draw in order for your images to meet our specifications, our designers can help. Although there are likely to be additional costs involved for these custom services, we will provide you a quote before any work is begun. And please know that our goal is to make sure that you are completely satisfied with the end result.
- Copyright, Trademarked, and Registered images
It is illegal to use any copyrighted, trademarked, or registered images without the express permission of the holder of the copyright, trademark or registration. ICE Sportswear will require a signed approval form from any corporation or entity whose logo is being used on your custom product. Once this approval form has been signed and submitted, you will assume all responsibility for that logo usage on your custom apparel.
- What colors should I use?
The short answer is, use any colors you like!
The long answer is that you could choose colors from the Pantone color swatch book to come up with an appealing pallette. Bear in mind, however, that colors look different from monitor-to-monitor, so the best way to be sure what your colors will look like is to refer to an actual Pantone Color Swatch Book. Also bear in mind that sublimated colors may appear somewhat muted in comparison to non-sublimated colors because fabric soaks up light differently than reflective glossy paper does.